What We Do
Simply put, we define who it is you really want to reach, and then we reach them--effectively and efficiently. Of course, simple is seldom easy. Effective marketing requires a number of carefully planned steps. We take those steps; we do the research, we create the plan.
Who We Are
Marketsmith has provided strong, effective marketing services for nearly 40 years with marketing strategies focused on the bottom line. Principal, Roger Smith, brings a broad background in sales and marketing, both in senior corporate management and academia. His three books: Entrepreneur's Marketing Guide, Sales Management: A Practitioner's Guide, and coauthored The Attorney's Complete Guide to Practice Development: How to Build your Practice and Career are all published by Prentice-Hall and are still used in the office and in the classroom. He has applied his experience, skill and knowledge to numerous industries, including manufacturing, equipment distributors, telecommunications, legal, financial services, accounting and health care.
How We Think
Our philosophy is that marketing includes everyone. It's not a single department. To be successful, marketing must actively engage everyone; from production to administration, from top to bottom.
How We Work
Marketsmith's 4-step marketing strategy
These seemingly simple steps are the frame we use to do our work—the work of marketing your product or service successfully. It's not simple and we don't do it alone. But when we do it, it works.
It's marketing that delivers.
Step
01
Step 1
Establish target market
Step
02
Step 2
Define target needs
Step
03
Step 3
Develop resources to fill those needs
Step
04
Step 4
Communicate to your target market
Marketing is delivering what the market needs; Sales and advertising push what you have.
When defining your target market, it is important to segment and focus the market in an effort to ensure the optimal market is selected. When exploring your target market needs, consider specifically what products or services you can provide that customers are currently pursuing or doing without. It is important to keep in mind, "Marketing is delivering what the market needs. Sales and advertising push what you have." When developing the resources to fill your market needs, keep in mind what capacities or skills you will require to meet those needs. Should you outsource for individuals who possess these skills or retrain your current staff? And while most people want to communicate their ability to fill a market need right away, it is important to ensure that you are focused on the most compatible market for your business and that you are prepared to deliver, before reaching out to customers.
These books and articles may help you understand our approach:
- Entrepreneur's Marketing Guide
- Sales Management: A Practitioner's Guide
- The Attorney's Complete Guide to Practice Development: How to Build Your Practice and Career
- How Having a Mentor Transformed My Business
